Every human being has a name, which is his/her identity. The same case is on the internet, your website also has a name, which is its identity. Choosing a domain name requires the same effort as choosing a company name – you should choose it wisely.
Here are some tips to choose a perfect domain for your business/blog:
1. Make It Foolproof
Typos happen. Best way to avoid them is omitting common slangs in your domains. (using “4” instead of “for”, “Express” not “xpress” and eliminate words that have multiple spellings(“Adviser/advisor Whiskey/whisky. Additionally, avoid:
- Mixing numbers with words: (tØpdØmain.com)
- Hyphens, Underscores: (love-domain.com, mike_domain.com)
- Abbreviations: (2cool-domain.com)
- Troubled letters: check pronunciation rules, sometimes “s” sounds like “z”, “c” like “k”, some words ending with letter “e” sound the same whether “e” is present or not.
2. Use keywords
When registering a domain, use keywords that describe your business and the services you offer. For example, if you’re a grocery delivery business, you may want to register Grocerydelivery.com or Getgrocery.com.
3. Keep it short
Short names are more brandable than lengthy names as they are
- easy to remember
- easy to type
- easy to pronounce
- easy to dictate over the phone.
Don’t include weird spellings (for example, if your name is Jhon and you want to make it part of your domain — such as jhonblog.com —most of the time people will mistype it as johnblog.com. After a list of domains, test out ideas with friends to see if they love them as much as you do.
4. Use .COM Extension
Use an appropriate domain name extension. Always go for it if you have plans bigger than catering local audience. If you are serious about building a long-term brand online, there is nothing better than a .com. COM TLD is more trustworthy for users.
5. Use Local TLD
If your website is for the local audience, go for local TLD. For example, building a blog for the American people? How about getting .US address.
Branding is crucial to long-term success. Register domains which are unique and don’t register domains which look similar to your competitors. Now the question is what exactly makes a domain name brandable? Some traits are as follows:
- A brandable name has no specific meaning (eg ‘Google’ is not a word, ‘Airbnb’ isn’t one either).
- It’s easy to pronounce and dictate over the phone – not too wordy, no complex vowel combinations. If a person hears on the phone, he can type it correctly.
- It sounds trustworthy — some names look scam in the first glance, for instance, winlotterynow.com is too bold, but getlottery.com sounds much better.
For example, Coke, Uber. Uber is an excellent example of a brand. Whenever people book a taxi they say Uber is coming even they had used another service to book. Uber is now word of mouth due to its uniqueness.
7. Avoid trademark infringement
Before registering a domain, check that domain you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a legal mess.
8. Check the Domain History via Wayback Machine
Domains you are going to register may have been registered in the past and then abandoned by the previous owners. It’s better to look at how it was back then. The best and FREE way to have a look is through Wayback Machine. It’s very simple, you enter the time to see how any website used to look in the past.
9. Buy the Common Misspellings of Your Domain
When you are becoming a brand, people buy your domain typos and use it for different purposes. If you have a budget, buy some commonly misspelled domains and redirect them back to your main site. For example, Shopify.com could be misspelled as shopefy.com.
Pro Tip: Register domains which can’t be misspelled and easy to remember.
10. Set Your Domain to Auto-Renew
When you register a new domain name, you had to choose the registration period — the time span during which the registrar keeps the domain active on your behalf. Generally, people register domains for 1 year or 2. After that period, you have to renew your domain for ‘X’ years or months. If you don’t renew, it will become inactive and will be available to anyone for registration.
11. Act fast
Don’t spend too much time looking for a dream domain. Just do some research and register a domain.
Best Places to Buy a Domain Name
There are hundreds of domain registrars selling domains. Domain registration starts from 9$-20$, you can get it for FREE too*.
Let me show you how you can buy a domain name for FREE.
Free Domain Registration with Web Hosting
Almost all web hosting companies are working as domain registrars too. Some of them are trusted whereas others are not.
We highly recommend Bluehost which is one of the oldest and largest hosting company. It is one of the “Official” hosting providers for WordPress.
www.BlueHost.com is providing ✔ a free SSL Certificate, ✔ FREE domain and ✔ 60% discount on web hosting too for the first year to all new accounts. You can activate this deal by visiting this link. (Discount is applied automatically when you visit this link.)
Most of our readers avail this FREE domain offer as paying for a Free thing is foolishness.
Best Domain Registrar
If you have hosting already or planning to buy a domain name only, buy through these trusted registrars
GoDaddy is one of the oldest and largest domain registrar managing over 60 million domains for 13 million customers.
You can get a 25% discount on their hosting plans too through this link. Our godaddy.com coupon is already applied when you purchase from the above link.
Whew, okay, that was a lot of reading! Now move on and get your dream domain.
Did we miss anything? Thoughts? 🤔🤔🤔